Blink

Malcolm Gladwell · first published 2004 · ISBN 9780316005050

Blink explores the power and peril of rapid cognition, those snap judgments the mind makes in two seconds or less. Gladwell examines how a museum curator instantly recognized a fake Greek statue, how speed dating works, and why first impressions are sometimes more accurate than deliberate analysis. He also shows when snap judgments fail spectacularly, especially when unconscious bias corrupts the process.