Blue Ocean Strategy
Blue Ocean Strategy
W. Chan Kim · first published 2005 · ISBN 9781591396192
Compete where nobody else is, by changing which factors you compete on rather than doing the same things better. The strategy canvas is a genuinely useful tool even if the case studies have aged unevenly.
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Change which factors you compete on instead of doing the same things slightly better. The strategy canvas survives even where the case studies have aged unevenly.