Don't Make Me Think
Don't Make Me Think
Steve Krug · first published 2000 · ISBN 9780321965516
The usability book short enough that people actually finish it, arguing that users satisfice rather than optimize and that clarity beats cleverness every time. The DIY testing chapter is worth the price alone.
On our lists
The Best Books About SEO
Search sends people to a page that then has to work. Krug on why users satisfice rather than optimize explains most of the gap between traffic and conversions, and the DIY testing chapter costs nothing to apply.