Don't Shoot the Dog!: The New Art of Teaching and Training
Karen Pryor · first published 1984 · ISBN 9780553380392
Pryor demonstrates the power and practical beauty of positive reinforcement through stories from animal training, parenting, and daily life. She shows how the principles work in messy, real-world situations and why punishment fails where reinforcement succeeds. The book is witty and hard to put down.
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The Best Books About Applied Behavior Analysis
This book changed how thousands of people think about behavior change. It proves the principles work and makes them viscerally clear. If you ever struggle to explain ABA to someone skeptical, this book does it better than you can. Every practitioner should know this material cold.