Epic Content Marketing
Epic Content Marketing
Joe Pulizzi · first published 2013 · ISBN 9780071819893
The case for building an audience you own rather than renting attention from platforms, with the editorial planning to support it. The strategic chapters hold up better than the channel-specific ones.
On our lists
The Best Books About SEO
The strategic case for building an audience you own instead of renting attention, with the editorial planning to sustain it. Skip the channel-specific chapters; the planning chapters are the point.