Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products
Nir Eyal · first published 2014 · ISBN 9781591847786
The trigger, action, reward, investment loop behind products people return to without deciding to. Written as a builder's manual, and worth reading alongside the ethical objections it provoked.
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The loop behind products people return to without deciding to. A builder's manual, best read alongside the ethical objections it provoked rather than instead of them.