Influence: The Psychology of Persuasion
Robert B. Cialdini · first published 1984 · ISBN 9780061899904
The six levers of compliance, documented through field research rather than anecdote, by the psychologist who went undercover in sales training to find them. Read it to sell, or read it to notice when it is being run on you.
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The psychology underneath the persuasion techniques the older books arrived at by testing. Useful for understanding why the formulas work.
The six levers of compliance, documented by a psychologist who went undercover in sales training to find them. Read it to persuade, or read it to notice when it is being run on you.
Traffic is only half the job. Cialdini documents the six levers that decide whether the visitor acts, through field research rather than assertion, and social proof in particular explains more about local search behavior than most SEO writing does.