Lean Analytics
Lean Analytics
Alistair Croll · first published 2013 · ISBN 9781449335717
How to pick the one metric that matters at your stage and ignore the rest, with worked patterns by business model. The antidote to dashboards nobody acts on.
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The antidote to a dashboard nobody acts on. Choosing the one metric that matters at your stage is what stops SEO reporting from becoming a monthly slide of rising numbers that mean nothing.