Made to Stick
Made to Stick
Chip Heath · first published 2007 · ISBN 9781400064281
Why some ideas survive retelling and others evaporate, reduced to six properties you can deliberately engineer. The Heath brothers write with unusual clarity, and the chapter on concreteness fixes more bad copy than any style guide.
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Why some ideas survive retelling and others evaporate, reduced to properties you can engineer deliberately. The chapter on concreteness repairs more bad copy than any style guide.