Natural Capitalism

Paul Hawken · first published 1999 · ISBN 9780316031523

Co-written with physicist Amory Lovins and economist L. Hunter Lovins, this book proposes a new industrial revolution based on four principles: radical resource productivity, biomimicry, service economy models, and investment in natural capital. The authors argue that environmental protection and economic prosperity are not opposing forces but natural allies when businesses redesign their operations from the ground up.