Never Split the Difference
Chris Voss · first published 2016 · ISBN 9780062407801
Voss spent years as an FBI hostage negotiator learning how people actually persuade each other. The book teaches concrete tactics: how to listen so people feel heard, how to uncover what someone really wants, and how to negotiate without backing yourself into a corner. Most of the advice has nothing to do with splitting differences down the middle.
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The Best Books for Tradespeople Starting a Business
Pricing conversations with clients often feel uncomfortable. Voss gives you frameworks for discussing money, scope, and terms without seeming aggressive or desperate. For trades, this means not leaving money on the table and standing firm on what the job costs.