Obviously Awesome
Obviously Awesome
April Dunford · first published 2019 · ISBN 9781999023003
A repeatable process for positioning a product, from a practitioner who has done it dozens of times. Short, concrete, and the only book that treats positioning as an exercise you can run on a Tuesday rather than a philosophy.
On our lists
The Best Books About Digital Marketing
Dunford turns positioning from a philosophy into an exercise you can actually run this week. The most practical book here, and the natural companion to the one above.
The Best Books for Small Business Owners
Positioning as a repeatable exercise, which matters more for a local business than for anyone else: you are competing against firms that look identical from the outside.