Ogilvy on Advertising
Ogilvy on Advertising
David Ogilvy · first published 1983 · ISBN 9780517550755
Opinionated, evidence-driven, and still the best book on advertising craft despite predating the internet entirely. Ogilvy tested everything and had contempt for work that entertained without selling, which has aged extremely well.
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Still the best book on the craft despite predating the internet entirely. Ogilvy tested everything and had open contempt for work that entertained without selling, a position that has aged extraordinarily well.