Purple Cow
Purple Cow
Seth Godin · first published 2003 · ISBN 9781591845584
The short one about being remarkable or being invisible, with no middle ground now that advertising is skippable. Dated in its examples and still correct in its argument.
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Short, dated in its examples, correct in its argument: in a world where advertising is skippable, remarkable and invisible are the only two options. Worth the ninety minutes.