Raving Fans
Ken Blanchard · first published 1993 · ISBN 9780688123161
Blanchard tells the story of a struggling business owner who learns the secret to success: deciding what you stand for, discovering what customers actually want, and delivering more than promised. The book focuses on turning satisfied customers into true advocates who refer work and pay premium prices.
On our lists
The Best Books for Tradespeople Starting a Business
In trades, your reputation is everything. Word-of-mouth is how you grow. Blanchard's framework for exceeding expectations and creating fans instead of just satisfied customers is directly applicable to how you'll build your practice.