The Copywriter's HandbookRobert W. Bly

The Copywriter's Handbook

Name: The Copywriter's Handbook
Author: Robert W. Bly
ISBN: 9780805011944

Robert W. Bly · first published 1985 · ISBN 9780805011944

A working manual rather than a manifesto: headline formulas, structures, and the specific mechanics of writing copy that gets read. Unglamorous and genuinely instructional, which is rarer than it should be.

nonfiction business writing marketing

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The working manual: headline formulas, structures, and the mechanics of copy that gets read rather than skimmed. Unglamorous and genuinely instructional.