The Ecology of Commerce

Paul Hawken · first published 1993 · ISBN 9780887307041

Written in 1993, this book laid out a framework for reimagining capitalism itself. Hawken argues that business is the only institution large enough and fast enough to reverse ecological destruction, but only if companies redesign themselves as restorative rather than extractive enterprises. He examines how corporations have externalized the true costs of production and proposes a radical shift in accounting.