This Is Marketing
This Is Marketing
Seth Godin · first published 2018 · ISBN 9780525540830
Godin's case that marketing is finding the smallest viable audience and earning permission to serve it, rather than buying attention at scale. Thin on tactics on purpose, and it will reframe who you think you are selling to.
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The Best Books About Digital Marketing
Godin's argument that marketing means finding the smallest viable audience and earning permission to serve it. Deliberately short on tactics, and the right first book because it fixes who you think you are selling to.
The Best Books for Small Business Owners
The counterweight to tactics. Godin on serving the smallest viable audience is exactly right for a business that cannot outspend anybody.