Web Analytics 2.0
Web Analytics 2.0
Avinash Kaushik · first published 2009 · ISBN 9780470596432
Kaushik on measuring outcomes rather than traffic, and on the qualitative research that numbers alone cannot replace. The specific tools have changed; the reasoning about what is worth measuring has not.
On our lists
The Best Books About SEO
Kaushik on measuring outcomes rather than sessions, and on the qualitative work numbers cannot replace. The tools named in it are gone; the reasoning about what deserves measuring is intact.