$100M Offers
$100M Offers
Alex Hormozi · first published 2021 · ISBN 9781963349023
On constructing an offer so specific and so de-risked that price stops being the objection. Self-published and written in a hard-sell register that puts some readers off, but the mechanics of offer construction are laid out more clearly than in most trade books.
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The Best Books for Contractors and Trades Businesses
Useful in a trade specifically because the default is bidding against three other quotes on price alone. Constructing an offer that is not comparable is the way out of that.
The Best Books for Small Business Owners
On constructing an offer specific and de-risked enough that price stops being the objection. The hard-sell register puts people off, but the offer mechanics are laid out more plainly than in most trade books.