They Ask, You Answer
Marcus Sheridan · first published 2016 · ISBN 9781119314516
A pool installer saved his company by answering, in public and in writing, every question customers actually asked, including the ones about price and about competitors. The most useful content marketing book because the method is uncomfortable rather than clever.
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A pool installer saved his company by publicly answering the questions his customers actually asked, including the ones about cost and about competitors. The method is uncomfortable rather than clever, and it is the single most transferable content strategy in this list.
Written by a pool installer, which makes it the rare marketing book that already speaks the language. Answering the price question in public is counterintuitive and it works.